I'm Jayden Davis. I do brand and product strategy for companies at the intersection of technology, entertainment, and culture.
Places that have trusted me with the work
Where to start
01 Entertainment Helping the story survive contact with reality. Pitched original features and series at Tomorrow Studios. At Blumhouse I sorted out 500TB of post-production archive and the licensing paperwork behind it. 02 Marketing Asking why it should exist before making it. Campaign work at Krispy Kreme that landed in 18,000+ shops, and a 430% jump in Instagram engagement at Emory Student Centers. 03 Strategy The questions brands don't want to ask themselves. Five decks that argue a position: where Lululemon should go next, why Netflix's culture is a competitive problem, how to price a smart syringe, and what Gen Z actually wants from a doughnut shop. 04 Leadership Caring more about the institution than the tenure. Ran a council that fielded $515K in budget requests from 30+ teams, then rewrote its constitution so the next president wouldn't have to.
There's more about how I got here on the about page. Or just say hello!
Don't forget to smile :)