How I operate
inside organizations.

One of the most recognized sweet treat brands in the world — built on a doughnut that's been melt-in-your-mouth since 1937. Krispy Kreme earns its cultural relevance the old-fashioned way: a product people actually love, and collabs with Barbie™, rhode beauty, and Oreo® that prove it.

Supported global campaign execution and brand strategy at a company operating at massive scale — translating insights into executive-facing storytelling and contributing to how the brand shows up at 18,000+ touchpoints worldwide.

• Brand Strategy — Shaped internal discussions around Gen Z, merchandising, and value — leading competitive brand positioning analysis and QSR trend research with clear strategic recommendations for leadership.
• Campaign Ops — Supported integrated campaigns across digital, social, in-store, creative, insights, legal, and agency partners — prioritizing clarity, consistency, and scalability across channels.
• Copywriting — Wrote SEO-optimized product names and descriptions for seasonal LTO launches, improving discoverability and brand consistency aligned to voice, tone, and narrative.

A global talent, entertainment, and sports company representing Issa Rae, Timothée Chalamet, Emma Chamberlain, and Bad Bunny. The ATL x UTA Learning Series launched in 2024 to give emerging professionals exposure to agency operations and the Southeast's growing entertainment ecosystem.

Embedded in executive-led programming spanning talent representation, marketing, and IP development — deepening industry fluency through sustained engagement with senior leaders and direct mentorship from UTA's Director of Early Career Recruiting.

• IP Development — Developed and pitched cross-platform adaptation concepts through a structured creative assignment — reimagining existing IP with attention to storytelling integrity, audience alignment, and commercial viability.
• Industry Fluency — Synthesized global industry trends and regional market dynamics from executive perspectives across UTA divisions, contributing to the ATL x UTA Learning Series discussions.
• Career Strategy — Partnered with UTA's Director of Early Career Recruiting for resume audits, job search coaching, and informational interview prep — sharpening positioning for early-career pathways in sports and entertainment.

A premium scripted TV studio from ITV Studios and Marty Adelstein — behind ONE PIECE (Netflix), PHYSICAL (Apple TV+), Emmy®-nominated SNOWPIERCER (AMC+), and THE BETTER SISTER (Prime Video).

Supported scripted television development from pitch to post — contributing to greenlight discussions, packaging considerations, and slate-level decision-making at a studio whose shows live on the world's biggest platforms.

• Development — Pitched original feature and TV concepts with casting and competitive comps. Delivered weekly coverage on books, formats, and IP evaluating narrative structure, character, and commercial potential.
• Production — Provided creative feedback on daily cuts and pre-visuals, identifying opportunities and continuity issues to accelerate iteration and strengthen storytelling quality.
• Agency Relations — Engaged with agents, coordinators, and partners at major agencies to assess client servicing and deal considerations across a fast-moving development pipeline.

A nonprofit founded in 1988 delivering study abroad programs across 18+ countries — built on the idea that access to international education shouldn't be one-size-fits-all.

Ensured curriculum accuracy and credit-transfer integrity across a global portfolio of 120+ programs — maintaining the database infrastructure that advising, enrollment, and marketing all depend on.

• Data Integrity — Audited Course Information Forms for University College Dublin and Trinity College Dublin, correcting discrepancies across institutional catalogs and internal records before escalation.
• Database Ops — Maintained CHART — IFSA's internal curriculum database — through precise cross-referencing of global course offerings to improve consistency across advising and public-facing program info.

The living room of Emory's campus. The ESC, Cox Hall, and the historic AMUC support 33,000+ students, staff, and faculty through programming, cultural events, and everyday campus life rooted in belonging and community.

Drove campus-wide marketing and event execution — growing a 2,100+ follower audience, producing 100+ pieces of content, and delivering large-scale events for up to 750 attendees.

• Social & Content — Increased Instagram engagement 430% across 2,100+ followers through targeted ad campaigns and interactive content. Produced 100+ pieces of multi-platform content across Instagram, YouTube, and emerging channels.
• Events — Delivered large-scale events for 750+ attendees within $1K–$35K budgets — coordinating logistics, vendor relationships, and cohesive marketing strategies end to end.
• Executive Comms — Created 25+ pitch decks, proposals, and presentations enabling stakeholder alignment and senior leadership decision-making across a complex campus environment.

The Media & Entertainment Pathways Scholars Program — an immersive summer initiative run through Emory's Pathways Center, putting undergraduates inside Los Angeles studios, brands, and entertainment companies with financial support to ensure broad access.

Ran operational logistics for a 10-week residential academic program in LA — managing schedules, travel, and on-site execution for a 15-student cohort. 100% post-program satisfaction.

• Operations — Managed 40+ itinerary components across multi-time-zone travel, living on-site and maintaining the program's Canvas course presence to streamline access and logistical communication.
• Programming — Facilitated 20+ academic, professional, and cultural events as on-site liaison between faculty, administrators, and industry partners — achieving 100% post-program satisfaction.

Jason Blum's production company — the studio that proved low-budget horror could dominate the box office. Behind GET OUT (Universal), THE PURGE (Universal), M3GAN (Universal), and FIVE NIGHTS AT FREDDY'S (Peacock) on film, and series for Netflix, Prime Video, and USA Network on the TV side.

Supported post-production operations across multiple active TV productions — managing documentation, reconciling assets, and informing executive decisions on 500TB+ of data storage infrastructure.

• Asset Management — Reconciled inventories across nearly 400 physical and digital sources, verifying licenses, payments, and metadata to ensure production readiness and restore asset accuracy.
• Infrastructure — Evaluated cloud storage solutions for 500+ terabytes of production data, shaping recommendations that supported executive decision-making on operational efficiency.
• Cross-dept — Participated in weekly Hot Topics discussions with department heads across development, production, and post — reinforcing timeline alignment and workflow continuity.

An experiential education organization founded in 1989 — delivering immersive pre-college programs across 34 career-focused disciplines at 12 university locations, for students from all 50 states and 110+ countries.

Facilitated leadership programming and managed residential life for 80+ high school students across three Communications programs at American University.

• Facilitation — Led 20+ daily leadership and communications sessions across Digital Arts, Film Production, and Journalism programs — adapting to varied learning styles in real time.
• Residential — Served as live-in advisor for 80+ students, providing mentorship, conflict resolution, and daily guidance to maintain a respectful and inclusive residential community.

Emory's first and only Black student publication. BLACKSTAR* has been telling Black stories on campus since 2011 — through photography, editorial, events, and a perspective that doesn't ask for permission.

Directed financial strategy, production logistics, and editorial support — securing $15,500+ in supplemental funding and leading the magazine under the theme of Black Maximalism.

Provided strategic oversight for 30+ Club Sports — leading a full constitutional reform, overhauling funding allocation, and building community traditions that outlast any one term.

• Reform — Led a full constitutional review — merging the monetary code, codifying succession and impeachment processes, and refining election procedures for greater transparency and accountability.
• Finance — Revised funding caps, developed a standardized allocation formula, and chaired 31+ budget hearings — ensuring clubs with demonstrated need had what they needed to compete.
• Community — Launched a Club Sports End-of-Semester Brunch and introduced graduation honor cords. Leadership is policy — but it's also showing people they belong.

Took a loosely organized team and built it into one of the fastest-growing club programs on campus — 77% membership growth in a single year, 100% retention, and a culture that actually stuck.

• Operations — Managed a $39,500+ budget with real-time ledger tracking, led a 10-member Executive Board, and orchestrated 8+ intercollegiate competitions annually.
• Systems — Wrote a 50-page Standard Operating Procedure, restructured the constitution, and launched Notion as a central hub — so the next president didn't have to figure it out from scratch.
• Culture — Introduced honor cords for graduating seniors, launched a Media Day with professional portraits, and turned the banquet into a real tradition.

Planned, managed, and executed 20+ annual events increasing participation in mental health awareness initiatives and fostering community engagement across Emory's Black student community.

• Wellness Week — Organized and oversaw a bi-annual 5-day initiative focused on fun, friendship, and self-care — enhancing student well-being and campus outreach.
• Community — Coordinated event planning across bi-weekly Executive Board Meetings, ensuring alignment with organizational objectives and impact goals.

Selected as 1 of only 60 moderators from Emory's 7,000+ undergraduates to support Wonderful Wednesday — a flagship weekly campus tradition fostering community through food, entertainment, and student organization engagement across Asbury Circle.