Strategy
Market analysis, consumer behavior research, and business growth strategy. I connect data, culture, and brand positioning to deliver insight-driven recommendations that are bold and actually executable.
Comprehensive analysis of Lululemon's positioning in the $330B athleisure market — uncovering white space in male activewear, recommending AI-powered fit tools, immersive pop-up gyms, and sustainability as a competitive differentiator.
Full-scale competitive and cultural trends report on Gen Z engagement in the QSR category. Identified brand opportunities in sustainability, plant-based innovation, and lifestyle merchandising — and mapped where Krispy Kreme could differentiate.
Co-developed the go-to-market strategy for Setdose, a smart syringe system targeting aged care facilities. Built the market opportunity case, pricing model, phased distribution plan, and gamified adoption package for EHR-integrated rollout.
Midterm strategic analysis examining Netflix's internal culture — diversity, the "Keeper Test," and performance measurement — and how organizational health directly affects competitive standing in the streaming market.
Solo capstone. Full brand and go-to-market plan for a vegetable-infused, tie-dye pasta targeting families with children — identifying white space between health-focused and kid-focused competitors, with retail distribution strategy for premium grocery entry.