Executive Communications
& Deck Design

Role Marketing & Project Coordinator Type Executive Presentations · Deck Design · Stakeholder Strategy
Emory Student Centers visual branding and design work

What I Did

Over two academic years, I designed and built 25+ presentations in Canva and the Adobe Suite for Emory University's Campus Life and Student Center leadership. The audiences ranged from student organizations to senior administrators — including the President's office and the Dean of Campus Life — and extended to national forums like the Association of College Unions International (ACUI). Every deck had a real audience, real stakes, and a real ask behind it.

My job wasn't just to make slides look good. It was to take messy, multi-stakeholder conversations and turn them into structured visual arguments. Some decks were asking for new positions. Some were defending budget allocations. Some were explaining infrastructure to people who didn't want to think about infrastructure. I figured out what each audience needed to hear — and built accordingly.

25+ decks delivered across 2 academic years
6+ distinct audience types, from students to university president
ACUI national conference — higher education professionals

The Work

The scope was wide. No two decks served the same purpose or the same room.

01

Executive Reviews & Departmental Reporting

Annual and mid-year updates for senior leadership covering staffing realignments, programming expansion, budget shifts, and strategic priorities. These weren't informational — they were advocacy. The goal was always to leave the room with something approved.

02

Capital & Space Planning Proposals

Presentations mapping square footage, unit relocations, growth forecasts, and future-proofing plans for Campus Life spaces. The data was technical. The audience wasn't. I translated floor plans and capacity projections into visual arguments non-technical decision-makers could act on.

03

Operational Workflows & Systems Guides

Client-facing and internal decks outlining reservation processes, A/V capabilities, multi-purpose room capacities, and logistical workflows. Some went to students. Some standardized internal practice across departments. All of them had to be clear enough to actually change behavior.

04

Technical Education & A/V Strategy

Presentations demystifying A/V infrastructure in student centers — systems architecture, scalability needs, upgrade justifications. Built to bridge technical language with executive-level clarity. The ask was usually money. The deck had to earn it.

05

Professional Development & Training Modules

Dialogue-based training decks for student leaders and staff on generational communication, emotional intelligence frameworks, and facilitation strategies. Different tone, same discipline — structure that moves people through an idea.

06

National Conference Presentations — ACUI, NASPA, ETC.

Visual frameworks for sessions delivered at the Association of College Unions International, a national conference for higher education professionals, among others. Public-facing polish, industry-level positioning, thematic cohesion across the full arc of each session.

How I Worked

The design was the easy part. The hard part was everything before it.

Intake

Most projects started with a rough conversation or a loose set of talking points. I came in, figured out what the actual goal was, and identified what the audience needed to hear versus what the stakeholder wanted to say. Often those weren't the same thing.

Structure

I built the argument before I built the deck. Problem. Impact. Recommendation. Resourcing. Implication. Once the logic held, the slides followed. Every section had a reason to exist.

Design

Every deck had to operate inside Emory's institutional brand guidelines — official typography, color palettes, crest placement rules, accessibility standards. Within those constraints, I calibrated visual density and tone to the room: tight and formal for executive leadership, more open and conversational for students and training contexts.

Revision

Feedback came from multiple directions — Executive Directors, Associate Directors, finance leads, technical staff. I integrated it without losing the thread. Decks often went through multiple rounds under short timelines before executive meetings. I delivered clean, presentation-ready artifacts on time, every time.

The Audiences

One format did not fit all. Here's who was in the room.

Executive

Vice Presidents & Deans

Synthesis over detail. Clear asks, defensible numbers, institutional framing.

Operational

Department Directors

Specificity mattered. Workflow accuracy, staffing structures, process clarity.

Technical

A/V & Facilities Staff

Accurate enough to earn their trust. Visual enough to reach non-technical co-presenters.

Student-facing

RSOs & Student Leaders

Clarity first. Low jargon, high utility. Built to actually get used.

National

Conference Attendees

Industry polish. Emory's work positioned as a model, not just a case study.

Institutional

President's Office

The highest-stakes room. Every word earned its place.